Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week What top retailers in Northern Europe can still teach us about omnichannel in 2024 Google have partnered with IMPACT Commerce to deliver Europe's biggest and most comprehensive omnichannel study, offering actionable insights and strategies that businesses can use to provide the kind of seamless experiences that today's customers expect. Here are some of the report's key takeaways. Feature of the week What top retailers in Northern Europe can still teach us about omnichannel in 2024 Google have partnered with IMPACT Commerce to deliver Europe's biggest and most comprehensive omnichannel study, offering actionable insights and strategies that businesses can use to provide the kind of seamless experiences that today's customers expect. Here are some of the report's key takeaways. Consumer Insights Global Article Article Retail Guide: Understand customer mindsets to make every holiday connection count Europe, Middle East & Africa Article Article Travel trends 2024: Affordable luxury, the great rail escape, and summer of sports Europe, Middle East & Africa Article Article Confident consumers do more than buy. They lift metrics that matter Global Article Article Retail Guide: Lean into AI to engage and convert customers across the funnel Global Article Article Retail Guide 2024: Connect with customers throughout their increasingly complex journeys Nordics & Benelux Case Study Case Study Thinking outside the toolbox: How Norwegian DIY retailer Obs Bygg, converts video viewers into customers United Kingdom Article Article The rise of refurbished tech: How marketers can drive sustainable consumer choices Europe, Middle East & Africa Article Article Co-viewing: The future of TV is together Marketing Strategies & Innovations Nordics & Benelux Case Study Case Study Lost in translation? How SkillLab’s AI-powered app closes the equity gap for job seekers Global Article Article We used AI to analyse over 8,000 top ads. Here’s what we learned Global Article Article A new era of creativity: Insights from leaders in AI United Kingdom Report Report How to connect sustainability to sales in the path to purchase Europe, Middle East & Africa Perspective Perspective Forget the hype. Here’s how marketers are harnessing the power of AI today Central Eastern Europe Case Study Case Study How a Ukrainian unicorn unlocked a fast-track to paid users with AI-powered ads Nordics & Benelux Case Study Case Study The "Did Somebody Say..." effect: How Just Eat Takeaway.com uses branding to boost sales Europe, Middle East & Africa Article Article L’Oreal CDMO Asmita Dubey reveals why bringing together technology and creativity is a thing of beauty In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 12 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Grow My Store Assess your retail website’s customer experience—and improve it. Market Finder Get data and insights to identify your next global markets.